Joe Hills wins Coach’s Award nominated by Bec Development team of tutors and coaches who deliver the JCDecaux Business Academy

Congratulations to Joe Hills (pictured), Associate Director with leading outdoor advertising company JCDecaux in London. Joe, who took part in the JCDecaux Business Academy run by Bec Development, has won the academy’s Coach’s Award, which includes a trip to Lapland. You’ll find photos from his trip at the foot of this article.

The award was announced at JCDecaux annual conference.

The Coach’s Award spotlights the individual who exemplifies the excellence, success and commitment the Business Academy is designed to cultivate. The winner is selected by the team of Bec Development tutors and coaches that deliver the six academy courses at Basic, Intermediate and Master levels.

“JCDecaux are a great client and the Business Academy allows their people to access a range of courses covering key areas such as selling, negotiating, creativity and innovation, as well as developing their client and agency skills. Joe was an excellent participant,” explains Bec Development MD Helen Tiffany.

JCDecaux Business Academy

Joe has been with JCDecaux for three years. The courses he participated in included Creativity & Innovation, Storytelling and Impact with clients.

“I had no idea I was in line to get the award. In fact, when it was announced, it was so unexpected that I went up to collect it still wearing my coat and carrying my laptop bag.

“The sessions were really excellent, highly relevant and applicable to what I do. They also allowed me to step away from daily business activity to listen and learn, which then allows you to do business better.

“For example, the Creativity & Innovation course looked at how best to harness ideas from lots of different people. It was incredibly interactive and gave us different methods for evaluating and preparing ideas and prevent you from discounting ideas too soon. This has been really useful when working with our creativity division.

“There were always things you could take away and apply. Another example was in Impact with clients where one of the things we looked at was how you might communicate with different personality types. I work with planners who can be very data focussed and this has helped me better understand how to engage them. This can also be useful when working with teams internally.

“I would say to anyone going on their first Business Academy course that what they’re going to learn will be invaluable. Go in with an open mind, asks questions and think about how you are going to put what you learn into practice.”

Robust and varied training

“In 2015 we invested in the JCDecaux Business Academy in partnership with Bec Development,” explains JCDecaux Director Mark Bucknell.

“This was a robust and varied training programme designed to better equip our sales team to deliver on current challenges in the market place.

“190 delegates benefitted from 20 different courses and the feedback was incredibly positive.  As a result we look forward to continuing the Business Academy in 2016.”

Find out more about our Business Academies

Lapland update

Well, Joe went on his trip and very kindly sent us some photographs!